Leveraging 5 shopping cart features to drive sales

With each monthly release, your technology includes more feature rich enhancements and new solutions that make your life easier.

This month we are showcasing The Top 5 underutilized features in shopping cart 2.0. Taking advantage of these features can significantly enhance your e-commerce experience for both representatives and customers.

  1. Quick Add on the Listing page – this offers a convenient and fast way for shoppers to add items directly into their cart. Ideal for mobile devices, this feature is perfect for the shopper who knows what they want and is ready to move to checkout. This feature is not available for items that require additional options to be selected but can definitely save browsing time for standard products. Setup is easy as this is a quick Freedom Setting that Client Support can activate for you!
  2. Quick Add on the Summary page – this can be a time saver when a representative has a list of items and needs to add these to an order quickly. There is no need to browse to find the items— this feature allows a fast data entry option. This feature can be configured for customers, representatives or both, and can be set to show as collapsed or expanded upon page load. The setup is easy as this is a quick Freedom Setting that Client Support can activate for you!
  3. Related Products – Did you know that you can create groups of products to help people find what they’re looking for? From the detail page of one item, shoppers can quickly see similar items and navigate to those pages to find out more, and add them to their order. The Related Products feature is a great way to upsell and cross-sell items. A product can be part of multiple groups so that it can be promoted from several related product pages. Setup for this feature is done via Freedom > Inventory > Inventory Collections and can be customized to fit your product line.
  4. Product Reviews – Another great way to help shoppers make a product choice is to share reviews with them from other people who have tried the product. This feature allows you complete control over the product review content displayed on your site. You can give access to someone on your corporate staff who will be able to approve or decline all reviews that are submitted before they are posted to your site. Customer reviews add a layer of unique information about your products and can have a measurable impact on sales.
  5. Updated Address Page – A low barrier to customer account creation is essential on an e-commerce site. We recommend only asking customers for their name, email, and password. With our newly designed address page, you can rest assured shoppers will easily be able to provide their shipping and billing address information for easy and fast checkout.

To get these items activated in your system, contact Client Support at today 813-253-2235 or support@bydesign.com

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