American shoppers continue to start their holiday shopping earlier in the year. While Thanksgiving weekend is still a critical weekend for capturing sales, starting early can give you a competitive advantage. The retail trend for 2020 is to offer consumers your best deals before Black Friday!
To help get your early selling season off to a great start, take advantage of these proven strategies to increase your holiday sales.
Smart Strategy 1:
Leverage Low Stock/Out of Stock Messaging
Nobody wants to miss out on a great product. People can’t help responding to the Fear of Missing Out, or FOMO. Low Stock Messaging is a useful tactic that helps customers come to a faster decision about a purchase. If they were planning to think about buying a product, a message about low stock levels might be the tipping point to get them to complete the purchase. These messages will display on the list page and the detail page.
Smart Strategy 2: Filter through the noise to get shoppers where they want to be quickly
Let motivated holiday shoppers get to the products they want faster by filtering your inventory to just what they want to buy.
By narrowing the results on the list page, decision making is simplified. There are limitless possibilities when matching your products’ unique characteristics to filters. But remember simple sells. You don’t want to filter your products to the point that customers can end up with no product options based on the filter they select.
Sell More This Season Tip:
One Day Sales, Limited time Category, and Categorize by Savings (10%, 20%, etc.).
Smart Strategy 3: Inspire shopping momentum
If you have ever acted on the impulse to purchase a second unrelated item while shopping, you’ve experienced “shopping momentum.” Leverage Upsell/Related Items to drive larger basket size and create a more fulfilling shopping experience for your customers. This area displays below the product images and descriptions. You can populate one tab or many, the options are unending!
Sell More this Season Tip:
Pair a necklace with a variety of matching earrings and bracelets so your customer can complete their look. The same strategy applies for fitness, personal care, cosmetics, consumables or any product you have in your inventory.
Smart Strategy 4: Extend product viewing time with Tags
Tags are similar to shelf or rack signage in traditional retail, and allow you to place text banners or small icons/graphics onto product images. The Tag appears both on the list page and on the detail page. This can be used to pull your customers attention toward specials or promotions. Only one Tag may be active on a product at a time.
Sell More this Season Tip:
Add % savings (10%, 20%), Black Friday Special icons, Door Buster or other buying prompts to the items in your inventory that you want to trigger consumer interest. Adding these tags will allow shoppers to quickly find your deals as they scroll through all your products.
Smart Strategy 5: Customize the shopping experience with category landing pages
The Category Landing Page is an alternative entry point to your cart. When enabled, the user will enter your cart through a page divided by category sections that allow you to tailor your content and featured products to a specific product category.
Sell More this Season Tip:
Creating relevant and positive-impression making experiences for each of the individuals engaging with your brand. Showcase curated product groups that appeal to the same target buyer to make your customer experience more engaging and informative.
Smart Strategy 6: Add page banners to increase visibility and drive more sales
Banners display at the top of each category list page, and are instantly noticed by customers. If the Category Landing Page setting is enabled, the same image will also appear on the category list pages. If the Category Landing Page setting is disabled and an image is added to each category section, the image will display on the category list sections only. An option for an alternative mobile images is also available.
Sell More this Season Tip: Create colorful banners with relevant copy that entice browsers to shop your sale Now!
BONUS TIP:
Don’t forget to promote your Gift Certificates to drive new customers! Gift Certificates open doors to deeper customer engagement, and additional marketing opportunities. All the details you need to leverage this holiday favorite can be found at https://bulletin.bydesign.com/april-2020-support-corner/
The 6 smart strategies above will arm you with plenty of ways to increase your sales this holiday season, and throughout the year. To find more ways you can optimize your E-commerce experience, explore the cart feature list at: