Your eCommerce experience is frequently the first impression your brand makes with new customers, potential recruits, and hosts. Therefore, it’s essential that the experience is easy to use, tells the story YOU want to tell, and reflects your brand entirely. With a variety of both free and paid features available in your ByDesign Cart, you can find the combination that works for you.
Category header images (free)
In addition to highlighting feature products within a category, these images can be used to communicate promotions, special programs, and more. For example, DotDotSmile is leveraging these category images to ensure their Customers know about their ongoing dedication to giving back:
Premium Cart Branding (paid)
This add-on service brings the design of your Marketing site into your shopping cart. Replace the default header and footer design with your own, providing a seamless experience for those coming to shop from the Marketing site. In the example below, you can see the impact of a custom header and footer, as used by VoxxLife.
Default Design:
Custom VoxxLife Design:
Product Detail Tags (free)
Help shoppers (Reps and Customers) to quickly identify those products that are NEW, DISCOUNTED, a TOP SELLER, and more. NewULife, for example, is leveraging these tags to inform customers of items available for Pre-Order:
Customer Experience Package (paid)
This package includes two parts, which can be purchased alone or together. The custom URL carries a monthly recurring fee, while the CDN is billed based on usage (price per GB).
- Custom URL
Replace default URLs with custom URLs to further reinforce your brand, improve search engine optimization (SEO), and increase click through rate by up to 39%!
URLs can be replaced for the shopping cart, Rep back office, and enrollment forms:
| Default | Example |
| shop.bydesign.com/CLIENTNAME | shop.ADAPTURE.com |
| tools.bydesign.com/CLIENTNAME | portal.ADAPTURE.com/CLIENTNAME |
| extranet.bydesign.com/CLIENTNAME | signup.ADAPTURE.com/CLIENTNAME |
- CDN (faster load on product pages)
Content Delivery Networks (CDN) improve the speed, performance, availability and page load times dramatically. This can have great impact, as delays in load times have been proven to impact page views, conversions, and customer satisfaction.
The pricing of CDN is based on usage, with a cost per GB which varies by country. For reference, this usage will be impacted by:
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- The number of product images
- The size/quality of the product images
- The number of page visits
Check out the full list of no-cost strategies you can implement right away. Reach out to our Support Team to learn more about any of the Customer Experience features mentioned above, to get pricing on the paid features available, and to get started using them to enhance your tools offered.