Tampa, Florida based ByDesign Technologies, the leading provider of complete software solutions for the direct sales industry today announced the appointment of Linda Loren Gulla as the Vice-President of Marketing. Gulla brings more than 25 years of experience leading marketing efforts in emerging start-ups as well as global organizations.
She will be responsible for driving ByDesign’s global marketing strategy and will report directly to the Founder and Chief Executive Officer, Jeff Ayscue.
“Linda has led global marketing efforts for a broad range of organizations that have changed the way that customers interact with brands and technology. Her deep understanding of platform and cloud products coupled with her ability to scale global revenue make her an ideal fit to lead our marketing efforts,” said Founder and Chief Executive Officer Jeff Ayscue. “We are excited to have Linda join our Executive Leadership Team.”
Before joining ByDesign, Linda was the VP of Marketing for Celsius Holdings, Inc. (NASDAQ: CELH) a global fitness and lifestyle beverage company. During her tenure, the company achieved record revenue growth and profitability. Before Celsius, she was the VP of Marketing for GeniusCentral, a leading provider of SaaS enterprise solutions for retail and supplier order management, automation and promotional software platforms. Linda has also held executive positions at Oragenics (probiotics), VÄXA International (homeopathy), and CyberWize, (MLM). Gulla holds a Bachelor of Arts degree in Consumer Science from Montclair State University and is a Certified Wellness and Nutritional Educator.